To infinity & community,
Sometimes I randomly select a piece of content that’s on the
backlog and that becomes the next day’s
#yenFM issue — no joke, I’m quite serious.
It’s a short bit and what I hoped to come away with was what exactly the “3 Step Model” for building trust is… and I’ve got it below!
But, to be honest, I had to get a bit of help via Tessa directly (via a coordinated Slack DM convo! 😉) who helped me get precisely the best definition of her process.
But, before that, a few of my other notes from the show:
I love how passionate Tessa is about her role and her responsibility as a “voice and advocate” for Twitter developers! It clearly shows throughout the entire episode.
She’s also honest, admitting that the developer community @ Twitter has been pretty “haphazard” — even and especially in the past where there were some significant historical miscalculations on Twitter’s part.
But, she’s recently joined in March of this year and she’s got a ton of plans to rework and re-strategize the community experience, especially for API developers.
She’s a developer herself and knows her customer and the broader community — she knows that they trust “their own” and do not easily trust anything that smells inauthentic.
So, what is the 3 Step Process for Building Community Trust? Here it is:
Do Your Homework — Make sure you know your customer and make it clear and obvious that you’ve taken the time to research them and get to know them from a distance. Addressing them directly (and by name) as well as saying something positive or compelling about their work shows that you care about what they’ve done and accomplished.
Provide Value First — Find a way to create value for them, especially something that is visible, tangible, or real. For instance, a network introduction, a thought leadership opportunity, or anything that you think they would really appreciate from your intel via #1 can create an avenue of value for them and their career, something tangible that they can show off and tell others.
Make the Ask — Eventually, you have to ask them for something in return but hold off on this for as long as you can and not until you’ve developed an authentic and genuine relationship. These folks are smart and they’ll see what you’re doing, but, they’ll appreciate the effort.
Solid stuff and easily doable and replicable for others. Gracias!