📻 — Your First Online Business: Create, Launch, Sell, and Grow an Information Product — Part 3 of 4

This is your Community, Daily.

Reading Time: ~ 4 min.

Good morning yeniverse!

It’s been a busy few days, hasn’t it? Yikes! So many interesting things to read, check-out, and review!

  1. WallStreetBets 101… just in case you missed the madness.

  2. Community governance models. AI-powered seo copyGleek!

  3. Content strategy in 2 hoursTinyJar. Sell sound directly. Remove back.

  4. MailChimp for video. Make money helping others. Convert images.

  5. 3D pack of avatars. Paywall for email. Predictive scoring for Hubspot.

  6. DevOps via Slack. Drag, drop for email design. Mock magic.

To infinity & community,

— john


The first 2 parts of the series — creating the content for your first digital product (and business!) and building a launch system — aren’t difficult to understand but they will take time for you to digest and then execute against!

Thankfully, I don’t plan on making any of this content “paid” or “premium” — my promise from the very beginning was to deliver exceptional value, daily, and make it forever-free. Consequently, save these posts for later or when you have a bit more time to test-drive them!

Of course, email me at any time; I’m here to help!

Selling is a Process, Not an Event.

If I sound like a broken record then I have no apologies for that because these principles create practices that actually work! Just like how a “product launch” is a process and not a singular, isolated event, selling is the exact same thing! It’s a process, a system of discovery, iteration, and refinement.

In other words, selling is, for the Full Stack Founder, an iterative process where you test-drive technology solutions and pricing over a set period of calculable time.

What this looks like — actual repeatable behavior — might easily include the following tactics:

  1. Identify tools (preferably free ones) that can help you sell your product.

  2. Test-drive each tool to learn how they operate and perform.

  3. Launch full / partial versions of the product with different price points.

  4. Asking community and customers for candid feedback.

This is then repeated as you deliver the value of your info product — because it’s a system! — until you have maximized your revenue generation with the right price and the right version of the product.

Most new creators, entrepreneurs, and startup founders forget to experiment and iterate on their pricing as much as they do their product!

And, of course, you should always be thinking about raising prices on your product, up until the point that it hurts… and then go some more.

So, let’s try one tool together that’s free to use and fairly simple to get started with, shall we? For this experiment we’ll use Gumroad, a creator tool that I’ve used for nearly 8 years!

The product continues to get better every year and I’ve even used it this month for a few live workshops that we’ve hosted for the #yeniverse!

Needless to say, I’m a fan.

So, let’s sign-up and then add our first info product! Thankfully, Gumroad has one of the more intuitive interfaces and workflows out there!

It’s a good one to use for your first attempt and then experiment with other platforms as you have time and as you learn more about your customers, community, and the value that you’re attempting to deliver.

As you can see, you can follow their on-screen instructions.

Choose a simple price to start and don’t worry as you’ll be able to edit all of this later before you hit the “Publish” button and go live!

This interface can look a little daunting at first, but, take your time and start filling out each section. Some folks have used this process to help them even outline or think through their (info) product as well!

Hey, whatever works!

Here’s what a “built out” product might look like:

You can see this product live here.

Remember, you’re not going to get your copy or graphics or pricing right the first time! This is a process just like launching is a process and you’re going to have to do this over and over and over again.

The more you get used this this as a system / process the better! What this also means is that you can give yourself a break and release the “pressure” to have a “perfect” marketing page or even product!

🛑 — The goal is to build trust with a growing audience and community. Never forget that this is what you’re really trying to do!

You’ll attach / upload your .pdf information product into the “Content” section above and you’ll be good to go! Choose a “short URL” and then publish it!

And, if you do, please let me know or tweet @ me! I’d love to check it out!!

And now, the next step after “Going Live” is to:

  1. Go share it with your existing audience and community. See if you can get some sales! If not, that’s okay. Zero sales isn’t a bad thing; it’s simply data that you can use to optimize and refine your info product’s offering! Don’t get discouraged and don’t give up!

  2. Get feedback from early customers. Ask rigorous, penetrating, honest questions. Don’t let them escape by giving you “cheap” answers. Be confident in what you’re fundamentally trying to sell but be humble because you know that you haven’t figured out the best version for your business and them, as a customer and community member.

  3. Try new platforms (as you have time) and experiment with pricing. Try selling it for 200% next month and see how that works. Rinse, repeat. Sometimes you might just have better success with a different technology platform and solution; for no obvious or apparent reason! This is important because some folks try one platform and then stop. Don’t be like htem!

  4. Never stop communicating to your audience and community. Remember to build in the open! This is the magic of how you ultimately grow something into a much bigger project and into a profitable business!

That’s about it! Now, the final step will be how to “Grow” beyond the initial creation, launching, and selling process…

… in other words, it’s time to think a bit bigger than just an “info” product.

Chat tomorrow!