📻 — The Rise of the “Community-Centric” Blogs for Corporate, Enterprise & Business Blogging
This is your Community, Daily.
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It’s “humpday“! Yesterday was a bit of a “bust“… since I got upset about a bunch of random stuff that I shouldn’t have but since I was already tired and frustrated and as dl;fj als$@#$d jf;la&*( sdjf ;@#$lask #@$jfl;kasjf ;lks&a jfdls;akdf34)(a js…@@@111!!!1
… you know, stuff like that! Love you all. Here’s your daily goodness:
To infinity & community,
It dawned on me the other day that just as there’s been a rise of industry-specific and role-specific blogs (or categories within larger blogs) that I’ve started to see a lot more “community-centric” blog categories, specifically designated and designed to promote the awesomeness of the company culture when it comes to community.
An easy example and analogy would be the rise of engineering-centric blogs for the company or enterprise as well as product / marketing-centric ones, ad nauseum. The point is this: A great Community Blog can tell you quite a bit about the company, itself.
This is, of course, a good idea to review if community is something you care about (most of us who read this newsletter believe this to be true!) but especially if you’re going to get a job there.
Three obvious things that come immediately to mind:
They are taking advantage of all the upsides that a community-centric organization gets when they dedicate themselves to being a community-centric or community-led company. This means they are more naturally competitive because they are future-proofing themselves against downturns and even global pandemics.
It means they have a culture of transparency; at least more than most companies. They know that communication is community and they execute against it well.
Thirdly, it means that they are a company that understands the value of “building in the open” or “building in public” which means that the work you do at the company will be more broadly shared and publicized; this, in turn, means greater and healthier future opportunities for you and your career.
High-quality community-centric corporate blogs often do the following things:
They communicate clearly not just what they are building but also how and why they are building. They share their learnings, failures, and, of course, any win they get to experience with the community. The goal is to help the larger community win by up-leveling all of the readers who encounter the community blog.
They always highlights / displays the author (and any byline) and make sure the creator gets the credit and acknowledgement that they deserve. Although it’s a corporate blog, it’s still about the creator and the larger community. The company commits resources to share their team’s work on social media.
Attract higher and higher quality talent because of the two points of execution above. This means that the quality of the staff continues to rise as a direct result of having a public-facing, community-centric corporate blog (shit, that was a mouthful).
It’s worth thinking about adding a dedicated blog to “community” or, at the very least, adding a new category off your existing larger blog and making it “community” or in some obvious way that would connote such. Just as engineering-centric blogs beget “Engineering Leadership” in the software and technology, the same thing is already happening in the community space.
If you want to build an effective community “moat” for your project and business, it’s time to go full-out CommSaaS and build a universe around you that will support you all the way; that includes things as simple as booting up your blogging (or newsletter) software and getting to it.
If you need help, I’ve got you friend.